Member Janet Wilson reports for Grist that director James Cameron sees himself as the film industry's "greenest" director, and the worldwide success of 'Avatar' is a blow for raising environmental awareness. From Wilson's piece:
“I wanted to do a film that had a deeply embedded environmental message ... but do it in the form of a science fiction action adventure,” Cameron told local public radio host Elvis Mitchell. “My feeling was if we have to go four light years away to another planet to appreciate what we have here on earth, that’s okay.”
He wanted, he said, to pack such an emotional wallop that by the time the film’s giant, sheltering tree is felled, everyone in the theater would feel moral outrage. Further, after the triumph of nature’s creatures over evil military contractors, he wanted the audience to feel hopeful enough to do something.
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